According to one legend, middle school girls in the southern tip of Korea spontaneously invented this holiday on November 11 (because the one's look like the Pepero sticks). They gave each other boxes of pepero along with the wish to be "as tall and slender as pepero."
But cynics say that the holiday is nothing more than a shameless marketing ploy by Lotte Confectionary, the manufacture of said snacks. Either way, they get more than half their annual sales during the month of November, so I'm sure they're happy about it.
I love it because it's just good fun. Who doesn't like eating chocolate covered cookies? We all need another reason to celebrate life and taste a little more joy.
By the way, there are 10 different Pepero flavors. Can you name them all? What's your favorite? Mine is almond - hands down.