Ladies, imagine that the CEO of Chanell International called you and asked you to be their global beauty representative. They want you to go all around the world talking to people about beauty and demonstrating beauty principles.
Naturally, you might be surprised. You would immediately start thinking of all of your faults and weaknesses. I’m too thick or too thin. I have too many wrinkles or too many zits. This part is too big, and this part is too small.
But the Chanell CEO was ready for this. “First of all,” she says, “that’s the point. You are a normal woman. We are starting an Every Woman Campaign - sending out the message that every woman is beautiful. No matter your skin type or body shape, every woman is beautiful just as she is. We deeply believe this, and we want you to help us get the message out. Secondly, we won’t leave you like we find you. We’ll connect you with our top nutritionists, fitness coaches, skin experts, and stylists. After a few months with us, your inner beauty will begin to shine outwardly where everyone can see it.”
How does that sound ladies? A little intimidating, but pretty exciting right?!
OK, men, I know eye shadow and facials doesn’t really get you excited - at least I hope not. But how about this? Imagine that the General Manager of Manchester United called you and made a similar offer: “Hey man, this is your lucky day. Man-U has chosen you to be our global fitness representative. We know that people all over the developed world are really putting on weight, and we want to do something about it. Sports and athleticism are not limited to a few guys with exceptional DNA. We believe that every human being alive has a natural sports star inside, and we want to prove it through you. We want you to be our the global face and body of our Every Man Campaign. You’ll even get to play with Man-U in a few Premier League games.”
